Enterprise Tech Insights 2024: Unveiling Top Investor Trends Shaping the Digital Landscape

January 1, 2024
Enterprise Tech and Services

The enterprise technology startup landscape in India has experienced notable expansion in recent years, garnering substantial investments from both local and international backers. From January 2014 onwards, these startups have successfully secured a remarkable $13 billion through more than 1,600 transactions. The pinnacle of this growth occurred in 2021 and 2022, with the sector attracting an impressive $7.2 billion in funding through over 500 deals. As per data extracted from Traxcn, 2023 had about 674 funding rounds totalling $5.02 Bn with an average round size of $9.94 Mn. A total of 50 M&A transactions took place in 2023.

As we get into 2024, the sector is expected to witness the following trends:

Rise of Industry 4.0

The Indian manufacturing sector is currently undergoing a substantial transformation as it adopts various technologies to enhance efficiency, productivity, and competitiveness. This shift is evident in the increased investment in manufacturing technology startups. Funding is being directed towards solutions that incorporate Robotics and automation, AI and machine Learning, IoT, Cloud Computing, and other relevant areas. Notable companies such as Aequs, Leumas, ATI Motors, and Unbox Robotics have successfully secured significant funding, ushering in a new era of manufacturing technology companies within the Indian ecosystem.

Key areas of focus for the year 2024 include:

• Verticalization: Startups specialize in addressing the specific needs of industries such as automotive, aerospace, healthcare, textiles, and consumer goods.

• Supply chain optimization: Technological solutions that tackle the complexities and disruptions within the supply chain.

• Sustainability: Emphasizing green manufacturing practices and the adoption of eco-friendly technologies.


The funding for space tech in India has experienced steady growth, with space startups raising over $130 million in 2023. The approval of the Indian Space Policy 2023 has significantly encouraged the private space industry in India, provoking substantial interest from investors. Within this favorable ecosystem, companies like Skyroot, SatSure, Dhruva, Bellatrix, and Agnikul have successfully attracted capital.

Current trends in the space-tech industry include:

• Downstream applications: Startups offering solutions related to Earth observation, satellite communication, navigation, and space-based analytics.

• Launch vehicle and satellite technology: Companies focused on the development of launch vehicles, satellites, and associated components.

• Emerging segments: Funding is now venturing into new areas such as space debris management, asteroid mining, and in-space manufacturing, all of which hold great potential.

Data Analytics

According to Nasscom, the Indian data analytics market is anticipated to reach a remarkable $16 billion by 2025, growing at a CAGR of 26%. In 2023 alone, several companies in the data analytics sector secured over $50 million in funding. This includes prominent players like Course5i, who successfully raised capital to expand their operations. Smaller players like Data Sutram have also attracted significant interest from large funds. This signifies the existence of a robust investment ecosystem capable of attracting funding at both the early-stage and late-stage levels.

Key areas of focus within the data analytics industry include:

• Industry-specific solutions: Startups catering to the specific needs of industries such as healthcare, supply chain, finance, and retail, will continue to gain traction.

• AI and Machine Learning (ML) integration: Analytics solutions infused with AI/ML algorithms for predictive insights, automation, and data-driven decision-making will attract attention from investors, particularly those targeting enterprise clients.

• Cloud-based platforms: The digital transformation sparked by the COVID-19 pandemic has accelerated the demand for SaaS solutions that offer data storage, processing, and analysis on the cloud.


Vertical SaaS, catering to specific industries like construction and manufacturing, has experienced growing traction, with cybersecurity solutions receiving significant funding interest over the past year. The Indian cybersecurity market is expected to reach $13.6 billion by 2025, with SaaS solutions playing a dominant role. Despite the general slowdown in funding in 2023, cybersecurity SaaS companies remain a key focus area for investors due to their resilient nature. Companies like Scrut Automation, Sequretek, and Safe Security have received substantial funding. Overall, the cybersecurity SaaS sector raised more than $80 million in 2023.

Key focus areas within the cybersecurity SaaS industry should include:

• Cloud security: Solutions that focus on securing data and applications migrated to the cloud, and managing their protection.

• End-to-end security: Integrated platforms offering comprehensive security solutions, covering everything from endpoint protection to network security and incident response.

• AI and ML integration: Startups that provide AI-powered solutions for threat detection, anomaly identification, and automated security operations.

• Compliance and governance: With increasing data governance requirements, SaaS solutions that help businesses comply with data privacy regulations and security frameworks will attract funding.

Generative AI

Generative AI has the potential to vastly impact various domains such as marketing, design, corporate communications, training, and software engineering by augmenting supporting processes across organizations. There is a growing interest in this field, with major tech giants like Microsoft and Google engaged in intense competition to release more sophisticated products.

Currently, Generative AI is prominently utilized in content creation and software development. VideoVerse, an AI-powered video solutions provider, recently raised $45 million from Bluestone Equity, underscoring the interest in this domain.

In content creation, Generative AI is applied in the following ways:

• Text generation: Tools that generate written content such as blog posts, marketing copy, and even code are widely adopted

• Image and video generation: AI can create realistic images, videos, and 3D models for design, advertising, and advertising, and entertainment.

• Personalized experiences: Generating personalized content, tailored to individual preferences, is becoming a reality in e-commerce, education, and other applications.

• Software Development

• Code generation: AI can write and complete code, automating repetitive tasks and assisting developers in building software faster.

• Design and UI generation: AI can generate user interface layouts and design prototypes, streamlining the development process.

• Bug detection and fixing: AI algorithms are being used to detect and suggest fixes for software bugs, improving quality and reducing development time.

We are also seeing start-ups that are looking to use Gen AI to partially or fully automate the UI/UX design thereby bringing down costs and improving efficiency. Additionally, GenAI is also being used to build Business Intelligence products which can help further reduce TaT and reduce manual intervention. Overall, Generative AI is ushering in a new era of software development and content creation and it will be interesting to see how start-ups utilize the growing interest in GenAI to build products.

Authored by Sakshi Singh and Paresh Shrivastava, Merisis Advisors

(This article was contributed to DQ India and first appeared there)


Sakshi Singh

Associate - Enterprise Tech & Services

Paresh Shrivastava


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