To rapidly expand its portfolio and reach, property portal Housing.com has acquired HomeBuy360, a cloud-based sales lifecycle management platform that connects developers, agents and buyers, for $2 million.This is the second acquisition made by the company in 2015, after it bought Indian Real Estate Forum (IREF), a platform providing unbiased property information to consumers and realty business intelligence to empower property buyers and financial institutions to assess risks and take informed decisions.
“Developers are key stakeholders to drive efficiency in the Indian real estate sector. The acquisition of HB360 is very strategic as Our vision is that every developer uses the platform to bring down their sales and operating costs.
This will help in reduction of property prices eventually benefiting the consumers,” Housing.com interim CEO and COO Rishabh Gupta said.
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Merisis Advisors was the exclusive advisors to Housing.com for this transaction